Family Matters: A Conversation With Sotto Mare's Ria Azzolino
- jobonadio
- Feb 10, 2021
- 1 min read

The below is excerpted from Ria's interview, as published on the Joe Content blog.
Over 14 years have passed since I relocated to the North Beach neighborhood from New York, and lately I’ve been thinking a lot about my first days here. Coming from the much grittier East Coast, I felt just a little bit out of place at first. But with its narrow alleyways and yellow cabs, North Beach reminded me of Lower Manhattan. And once I had found my corner spot at Caffe Trieste, the place was well on its way to becoming my home.
Shortly after my arrival, a little wine bar called Dell‘Uva opened on Green Street, just across from the near-infamous lineup of North Beach watering holes: Columbus Café, Gino & Carlo, and the since departed Amanté. Right around the same time, an unassuming little seafood place was opening up shop directly across the street. Intriguingly, the menu was Italian. The place was called Sotto Mare (for Under the Sea), and after a quiet start the newcomer’s reputation quickly grew. It wasn’t long before the restaurant–an Oysteria, they called it–had a line snaking out the door. And somewhere along the line, the TV crews started showing up.
I love how Ria found her home in North Beach! It reminds me of discovering cool places in fortzone battle royale - that same feeling of exploring and finding something special. The story of Sotto Mare growing from a quiet start to having lines out the door is super inspiring! 🌟
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That's a great interview! Ria's dedication to tradition and quality really shines through. It's inspiring to see a family business thriving with such passion. It reminds me of when I played Bitlife and tried to run a family farm, the challenges of balancing growth with maintaining the original values were surprisingly realistic.
Your reflections on relocating to North Beach truly resonate with me. I also moved from a bustling city and remember feeling a mix of excitement and uncertainty. It’s fascinating how we find our spots that turn into home, like you did at Caffe Trieste. Have you visited Monkey Mart? It’s a charming little shop nearby, perfect for grabbing snacks while exploring the area. North Beach has such a rich culinary scene; every corner seems to have a story.
Intriguingly, the menu was Italian. The place was called Sotto Mare (for Under the Sea), and after a quiet start the newcomer’s reputation quickly grew. It wasn’t long before the restaurant Speed Stars –an Oysteria, they called it–had a line snaking out the door. And somewhere along the line, the TV crews started showing up.